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r some sage personal coaching for the hy

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# 09.11.2018 - 03:43:19

Growing up, their father Mark Goldston was the chief marketing officer of Reebok and president of L.A. Gear. After he showed them an early version of the latter’s light-up kids’ sneakers, the twins, then five, had some constructive criticism, suggesting he Adidas Superstar Mujer move the lights from the back to the sides. The elder Goldston took the advice and the L.A. Lights sneakers sold over 5 million pairs a year throughout the nineties. “Seeing kids all wearing them, Nike Air Max 95 Mujer you couldn’t tell us that it wasn’t our signature shoe,” says Adam. Extreme, unbridled confidence is another Goldston signature.The twins studied at University of Southern California and both made the basketball and football teams. However, standing at under six feet did not lend itself to big-time dunks “We Nike Air Max Thea Femme legitimately felt we needed to jump higher to compete at a higher level,” Adam says. They spent their college years developing their patented Load 'N Launch technology, a compression spring-based system that sits in the forefront cavity of the shoe, which they claim makes the wearer jump higher. “It takes the potential energy stored in the load phase of a jump and turns it into kinetic energy during the launch phase,” says Ryan. “The best way to think of the technology is like a diving board.”

Engaging female consumers with aspirational brand positioning has brought the company unprecedented results.Despite a professor cautioning that selling the dubious-sounding sneakers online was never going to fly, they launched direct-to-consumer with the $300 Concept 1 basketball shoe. In a PR ploy, they earned the distinction of getting banned Nike Air Presto Femme by the NBA, who cited the sneaker’s “undue competitive advantage.” The Goldstons saw this as the ultimate endorsement.If big-name athletes eluded them, their closeness Nike Air Max 2017 Donne to the Kardashian/Jenner family afforded another form of lucrative superscription virtually for free. “I have known Ryan and Adam since they were in grade school,” Kris Jenner tells BoF. “They were tremendous Nike Air Huarache Femme athletes, students and the best friends to my son, Rob,” she says. With Kim Kardashian West as the first celebrity photographed in APL, followed by Nike Air Max 95 Mens Kendall, Kylie, Khloe and Kourtney, it’s no wonder that their women’s business picked up. In October of 2015, she bumped into the twins in Paris during fashion week while they were meeting with the Barneys New York team and effectively closed the deal. “You couldn’t ask for a better pitch,” says Adam.

With impressive Nike Air Max 97 Womens growth, accolades such as being named to the Forbes 30 Under 30 list in 2016 and being invited to speak at Harvard Business School, where the Goldstons participated in the Nike Air Max 90 Femme recent Retail and Luxury Goods conference, APL is eyeing the big leagues. “From the moment I met them, they were such a force to be around,” says Steven Kolb, president and chief executive of the Council Nike Air Force 1 Mujer of Fashion Designers of America. Indeed, APL was the first athletic brand to be accepted to the CFDA. And while Kolb says they don’t need his business Nike Air Presto Mujer advice, he does offer some sage personal coaching for the hyperactive duo. “They are incredibly driven. It may be helpful for them to take a deep breath Nike Air Max 2017 Mujer every so often, just chill and enjoy the ride. Success is a marathon, not a sprint.”


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